Cambridge Analytica

Facebook gives data to cambridge analytica in exchange for money, resulting in cambridge analytica ads on facebook

Who

Cambridge Analytica is an Advertisement Marketing Firm that specializes in psychographic targeting. The company said that it does such targeting using personality surveys and commercially available data. Reports have shown that personal data on Facebook was also used.

 

What

Cambridge Analytica is an Advertisement Marketing Firm that specializes in psychographic targeting. The company said that it does such targeting using personality surveys and commercially available data. Reports have shown that personal data on Facebook was also used.

 

Legality

The activities of the Fb apps are not illegal in the USA and were mostly carried out in compliance with the terms and conditions of Facebook. The only violation of Fb’s terms happened when the app developer passed the data for the psychological profiles to Cambridge Analytica.

Cambridge Analytica engaged in psychographic targeting to aid election campaigns around the world. Psychographic targeting is not against the law in the USA and has been employed for the purpose of marketing by various entities including various election campaigns and businesses. However, Cambridge Analytica has offered to use tactics like extortion and bribery. It has also offered to practice deception through false propaganda in order to win elections.

Pertinent Questions

  • “What kind of regulations should control collecting and selling of personal data and how will oversight be implemented?”
  • “Should practices that deceive people by appealing to emotions through false propaganda be restricted and if so, how and by whom?”